AI-Powered B2B Lead Generation and Outreach Automation
Built an intelligent AI agent that automatically discovers potential B2B clients, extracts public contact information, drafts personalized outreach emails, and manages leads in Google Sheets — fully GDPR-compliant and reducing lead research time by 95%.
Key Results
About UXAS (Internal Product)
UXAS, an AI and RPA solutions company based in the Baltic region, needed to scale its B2B outreach across Lithuania and Latvia. Manual lead research was consuming significant sales team bandwidth, limiting growth potential and outreach consistency.
The Challenge
The sales team spent hours each day manually searching for potential clients, visiting company websites, copying contact details into spreadsheets, and writing individual outreach emails. This process was slow, inconsistent, and prevented the team from focusing on relationship building and closing deals.
Pain Points:
- ⚠️Manual lead research taking 2-3 hours per 10 qualified leads
- ⚠️Inconsistent outreach quality and messaging across team members
- ⚠️No systematic deduplication — same companies contacted multiple times
- ⚠️Difficulty scaling outreach beyond Lithuania to Latvia and other markets
- ⚠️Sales team spending 60% of time on research instead of selling
- ⚠️No centralized lead tracking or source attribution
The Solution
We developed an AI-powered lead generation agent with a 6-step automated pipeline: company discovery via intelligent search, website analysis, contact extraction, deduplication against existing leads, AI-drafted personalized outreach emails, and structured storage in Google Sheets with full source attribution.
Solution Components:
Intelligent Company Discovery
Automated search across multiple queries and countries to find companies with indicators of manual processes that could benefit from RPA/AI automation.
Website Analysis & Contact Extraction
Automated fetching and parsing of company websites to extract public business email addresses and contact form URLs.
Smart Deduplication Engine
Domain-based deduplication system that checks against existing leads in Google Sheets to prevent duplicate outreach and maintain clean data.
AI Email Drafting
NLP-powered personalized email generation using company context, industry hints, and search snippets — with GDPR-compliant opt-out lines and professional B2B tone.
Google Sheets Integration
Automated lead storage with structured fields including company details, contact info, draft emails, source attribution, and status tracking.
Implementation
Total Timeline: 14 days
Architecture & Integration
4 days- Workflow architecture design
- Search API integration and query optimization
- Google Sheets API setup and schema design
- GDPR compliance framework definition
Agent Development
7 days- Web scraping and contact extraction engine
- Deduplication logic implementation
- AI email drafting with NLP personalization
- Rate limiting and error handling systems
- End-to-end pipeline integration
Testing & Deployment
3 days- Dry-run testing with sample queries
- GDPR compliance validation
- Production deployment and monitoring setup
- Documentation and team training
The Results
The AI lead generation agent transformed UXAS outreach operations, enabling the discovery and qualification of 50+ leads per run compared to 10 manual leads per session, while maintaining high contact data accuracy and full GDPR compliance.
Performance Improvements:
Lead Research Time
95% reductionContact Data Accuracy
98% accuracyOutreach Volume
5x increaseCost per Lead
€30k annual savingsAdditional Benefits:
- ✓Sales team now spends 80% of time on relationship building and closing
- ✓Consistent professional messaging across all outreach communications
- ✓Zero duplicate contacts with automated deduplication against existing leads
- ✓Full GDPR compliance with opt-out lines and data minimization built in
- ✓Scalable to new countries and industries with simple query adjustments
- ✓Complete source attribution and audit trail for every lead
Our AI lead generation agent completely changed how we approach B2B outreach. What used to take our sales team an entire day now runs automatically in minutes. The quality of personalized emails is impressive, and we've seen a significant increase in response rates since deploying the system.